Ninefifty with Margherita Rui

Margherita Rui, designer and creative director, is driven in her work by the desire to experiment with materials, paying attention to the know-how and culture of different locations. In her research she combines graphic arts with design; each of her projects is contemporary yet deeply rooted in tradition. With 950 she has decided to explore paths to a new concept of truth: tactile, imperfect and beautiful. 950 is born from the desire to pair this personal poetic with an exploration of the expressive potentials of materials, with the technical skills of the craftsmen of Caltagirone.