UPuglia is a project to promote the Apulian culture, its artistic excellences, and traditions of local artisans. We tell stories of the rich Apulian region, its culture and heritage and pass on the knowledge and traditions to future generations. We promote and support local creative enterprises of artisans and manufacturers to increase the visibility of their crafts. We develop innovative products by creating the possibility for local artisans and creatives from all over the world to meet and work together.